U.S. News had planned for years to introduce new product categories into its portfolio of consumer guides. But existing work and systems kept taking priority. Sometimes a new initiative takes a blast of extra energy and creativity. That’s my specialty.
The company’s leadership knew that I had single-handedly built and managed large consumer-advice websites. So they contracted me to serve as the inaugural Head of Content for its new sub-brand. I helped identify home-security systems as the place to start.
Within weeks of its launch, the suite of guides became a number-one search result — generating a handsome new revenue source for the company and setting the standard for a long list of future guides.
See for yourself: